Effective titles
Due to the Twitter limits of 140 characters, titles are crucial to optimization techniques. Titles should contain keywords that are relevant to the content, be well thought out and be interesting enough to encourage users to click through the link. Writing a general article about weight loss can be effective, however writing a title that says “effective weight loss techniques” will more than likely gain more views than an article simply titled “weight loss”.
Proper use of hashtags
Twitter allows users to single out a keyword or keyword phrase and use them as hashtags. These hashtags can provide great results for users who are searching for specific search terms. Using “Effective weight loss techniques” hashtags could include “weight” or “weightloss” which would both be relevant. Hashtags are typically best placed after the link to the article or blog.
Shorten long links
The restrictions that Twitter places on users includes the limitation of 140 characters. This means that by the time a title and long URL is included, the bulk of the characters could be taken up. Using popular link shortening services like Google URL Shortener can help reduce the amount of characters that are used. Character counts of approximately 111 characters are more likely to be retweeted by other users. Limiting the size of the tweet can help provide other users opportunities for retweeting without having to modify the message.
Follow simple rules
There are some simple rules that can help optimize your Twitter content. In addition to shortening links, providing relevant keywords in titles and using hashtags, users should also work on creating lists of people who like specific content. Tweets can then be sent out to a list of users who are already interested in the work they are providing.
Twitter can be a powerful marketing tool for bloggers, website owners, business owners or anyone who depends on revenue share income. However, failure to optimize Twitter content for the best results could end in disappointment. Content should always be of high quality, keywords should be used properly and targeting users with hashtags can provide good results.
Twitter users should also ensure that they are interacting with their audience. The best optimized content will not gain much attention if the user is simply spamming links that have no value to them. Review titles from time to time, change the URL and keep up with what Twitter users are talking about. All of these things in combination will help users gain popularity and create content that is better optimized for the target audience.
