Social media has also brought about entirely different breeds of personality based on participation levels of a user and their followers. Measuring social media personality is not an accurate science since each system uses slightly different measurements to determine scores. Some of the more popular measurements of social media include some of the following.
What is your Klout?
Klout in social media terms is measured in a number of ways, including how you interact with followers and friends. This measurement also takes into consideration how people view the information that you are sharing with them. Your klout "style" is often used to determine your individual social
media personality. Some of the factors that are taken into consideration are how often you send out information, how often that information is shared with others and the number of followers and friends that pay attention to your social media posts.
What is your influence?
Social media influence may also help determine your perceived social media personality. Using Twitter Grader, you can determine how strong your influence is among your social media peers. You may be considered an engaging personality, a fence sitter or you may be considered an activist. How influential you are could have a negative impact or a positive impact on the potential benefits that you receive from social media marketing.
Jeff Cryder of Social Blade says "There are Billions of people who use the Internet every single day. According to Adrian Chan these Billions of people can be categorized into 11 personality types based off of their online social habits. From Lurker to Creator, or Rebel to Harmonizer everyone contributes to the Internet in their own unique way." and lists how these 11 personalities interact on social media sites and what impact they may have on the marketplaces.
Fruitzoom compares social media personality to driving a car and explains a variety of social media personality types that impact how an audience may perceive your interaction on social media sites. Depending on how others perceive your actions, in-action and interactions on social media sites, there may be negative consequences.
Social media marketing is at its heart meant for socializing. While business owners of all sizes may use social media for a customer service tool or for promotion of products and services, perception matters. Similar to developing and maintaining a social media brand, users will have to take steps to develop their social media personality. A well developed and maintained social media personality could make the difference between higher sales and page views and no new traffic.
