Many online writers believe they should have their own blog
to highlight their skills and their work, but often wonder how many blogs they
should have as an online writer. This opens up a range of questions that
must be answered before you can make a decision. Some of the questions
you should ask yourself are:
1. How many blogs can you maintain? The reality of
blogging is that it must be done with regularity if your blog is going to be
found and ranked high by search engines. Bloggers who set up a blog up
and do nothing to add to it, soon it may drop to the bottom of the rankings and
languish with no traffic. Determine how many blog posts you can do on a regular
basis before you decide how many blogs you should have.
2. What is the purpose of the blog? If you are
interested in having a blog specifically to highlight your work and have no
intention of doing anything else, you may only need one blog. If you intend to
blog about personal events, you may want to consider setting up a separate
blog. Typically, you will not want personal musings mixed in with
what you are using for a work portfolio.
3. Are you a niche writer? If most of your writing is
focused on a single topic, you may find that one blog will be more than
sufficient for your needs. However, if you focus on two or three different
topics and have a number of items that can be used, you may want to start a
blog for each niche. Remember, one challenge that you will be faced with is the
time that it takes to maintain them.
4. How are you making money? Many bloggers have elected to
monetize their blogs using AdSense, Kontera, Amazon and other respected affiliate
programs. If you are interested in making money from affiliate ads, you
may want to consider multiple blogs as each group of keywords will result in
different revenue sharing. If your goal is to make money from your blogs,
proper monetization will be a consideration.
Additional thoughts
Blogs take time to set up, they take time to maintain and
they can help an online writer earn
additional money. While most online writers
should have at least one blog, there is no hard and fast rule as to what the
maximum number of blogs an online writer should have. Your commitment to
promoting and working on your blogs will determine how many blogs you can
maintain. If you do not feel comfortable maintaining your blogs with two to
five posts per week each, you may not want to start more than one.
Online writers should at least one blog used to highlight
their skills. This would be similar to an online resume that could help attract
potentially new clients. One thing to keep in mind about blogs is that there
may be hundreds of blogs abandoned every day. There are no minimum
or maximum number of blogs an online writer should have, what may be right for
one writer may not work for another writer. Each online writer must decide for
themselves how many blogs they should have.
